Don’t search for it casually. Seek it out with intention. And remember: in the world of this film, luck is not a gift. It is a transaction. Have you seen The Lucky Bunny? Share your interpretation of the final scene in the comments below. And for more deep dives into underground visual albums and avant-garde stars like Misa New, subscribe to our newsletter.
There is already speculation about a sequel. A post-credits scene (yes, a 22-minute indie visual album has a post-credits scene) shows a different character finding the lucky bunny in a trash can, whispering: “Now you’re mine.” Fans believe this teases either a second chapter starring a new lead or a possible return of Misa New in a prequel. the lucky bunny by covert japan and starring misa new
The project is a production of , a multimedia label known for blending Tokyo streetwear aesthetics with slow-burn electronic music. Directed by the elusive artist known only as "Kaito S." (no relation to the famous composer), The Lucky Bunny was shot entirely on 16mm film in the back alleys of Shinjuku and Osaka’s hidden jazz bars. Don’t search for it casually
In this article, we will break down the origins of the project, the unique aesthetic of Covert Japan, the breakout role of Misa New, and why The Lucky Bunny is becoming mandatory viewing for fans of avant-garde cinema and underground style. At its core, The Lucky Bunny is a 22-minute visual album (or “expanded music video”) that follows a nameless protagonist—played by Misa New—through a neon-drenched metropolis at 3:00 AM. The narrative is loose, almost dreamlike: a lost lucky charm (a small, ceramic rabbit) changes hands between strangers, gamblers, and ghosts, each interaction shifting the protagonist's fate. It is a transaction
Covert Japan has remained silent, but Misa New recently posted a black-and-white photo on Instagram of a stuffed rabbit with an eye missing. Caption: “Luck runs out. The story doesn’t.” In an era of content overload, The Lucky Bunny by Covert Japan and starring Misa New is a rare gem: a piece of art that rewards patience, multiple viewings, and active interpretation. It is moody, stylish, and emotionally devastating in its quietest moments.
Thematic analysis also reveals deeper layers. The "lucky bunny" symbolizes the empty charms of late-stage capitalism: we carry our rabbit’s foot, our crypto wallet, our four-leaf clover, but luck becomes a trap. Misa New’s character repeatedly wins small bets (a coin toss, a claw machine game) but loses her memory, her identity, her warmth.