Jothika has worked with some of India's top designers, including AnuK, Chitra Shinde, and Priyanka Mehta. She has often spoken about her love for designer clothing, citing the attention to detail and craftsmanship that goes into creating these pieces. One of her favorite designers is AnuK, with whom she has collaborated on numerous projects.

As a fashion icon, Jothika has shared her style tips and tricks with her fans. She emphasizes the importance of dressing according to one's body type, suggesting that women should focus on accentuating their strengths and hiding their weaknesses. She also stresses the need to experiment with different styles and trends, encouraging her fans to step out of their comfort zones and try new things.

As a fashion icon, Jothika has left an indelible mark on the Tamil film industry. Her influence can be seen in the way many young actresses and fans have emulated her style, incorporating elements of her fashion sense into their own wardrobes. Her fashion legacy extends beyond her filmography, with her impact on Tamil cinema's fashion scene still felt today.

As Jothika's career progressed, her style underwent a significant transformation. She began to experiment with more traditional and elegant looks, often donning sarees and salwar kameezes for her film and public appearances. Her fashion evolution was marked by a shift towards more refined and sophisticated styles, which resonated with her growing fan base.