| | The "Special" Mindset | | :--- | :--- | | "Here is my Christmas tree." | "Here is a 10-minute narrative about why I chose every ornament." | | Sponsored by Amazon (generic). | Pitched to a niche home fragrance brand. | | Posted on one platform. | Distributed across four platforms in a sequence. | | Forgotten by January 2nd. | Repurposed until March. |
This holiday season, ask yourself not what you will post, but how you will produce a special. Because if ThatYoungBlonde has proven anything, it is that the fastest way to grow your career is to treat your content like an event, not an obligation.
For the average creator, December is a month to "keep posting." For the strategic few, like ThatYoungBlonde, December is the month they . By treating a seasonal event as a tentpole production—complete with a script, a distribution plan, and a repurposing schedule—she ensures that while others are detoxing from sugarplums in January, she is fielding booking inquiries and raising her rates.
