Coco did not post a single one of these, yet they all belong to her.
Before Coco, women wore feathers, glitter, and suffocating whalebone. The "trending" aesthetic was opulent Edwardian excess. Coco introduced jersey fabric—a material used for men’s underwear—into women’s high fashion.
In the digital age, we often look at viral TikTok creators, Instagram story-tellers, and LinkedIn thought leaders as the pinnacle of personal branding. We analyze their engagement rates, their hashtag strategies, and their "carousel" aesthetics.
This is the equivalent of a beauty influencer today using concrete instead of foundation, or a fashion blogger wearing Crocs on the Met Gala red carpet. It was universally panned before it was universally copied.
Coco did not post a single one of these, yet they all belong to her.
Before Coco, women wore feathers, glitter, and suffocating whalebone. The "trending" aesthetic was opulent Edwardian excess. Coco introduced jersey fabric—a material used for men’s underwear—into women’s high fashion.
In the digital age, we often look at viral TikTok creators, Instagram story-tellers, and LinkedIn thought leaders as the pinnacle of personal branding. We analyze their engagement rates, their hashtag strategies, and their "carousel" aesthetics.
This is the equivalent of a beauty influencer today using concrete instead of foundation, or a fashion blogger wearing Crocs on the Met Gala red carpet. It was universally panned before it was universally copied.