The term "Naukri" is a registered trademark of Info Edge India Ltd. "Primeshots" is a product feature within Naukri. This article is an independent analysis of recruitment trends observed in 2023.
The model set a new standard for recruitment ROI. It proved that paying for visibility (Primeshots) only works if you pay for quality (Original content) and speed (Hot targeting). naukri 2023 primeshots original hot
Reality: "Hot" refers to intent , not skill level. Naukri tags a fresher who applies to 20 jobs a day as "hot" because they are motivated. A senior VP who logs in once a month is "cold." The term "Naukri" is a registered trademark of
If you are a recruiter sitting on a pile of irrelevant resumes, go back to the 2023 playbook. Stop posting boring JDs. Stop targeting the whole country. Create an original, quirky, urgent job post. Spend the money to put it in the Primeshots slot. And watch the hot candidates flood your dashboard. The model set a new standard for recruitment ROI