Do Justly, Love Mercy, Walk Humbly

The turning point came with short-form video. On TikTok and Instagram Reels, hashtags like #HijabFashion, #ModestStyle, and #HijabTutorial have amassed billions of views. Young Muslim women began showcasing how they style satin hijabs with trench coats in SoHo, layer chiffon pieces for summer in Brooklyn, or match their hijab color to a bold lip for a night out. These aren’t just tutorials—they are lifestyle statements. If there’s one mantra driving the viral hijab movement, it’s this: Own your look. The garbled keyword term “ownycann lilownyy” may be a typo, but it strongly echoes the phrase “own your can” or “own your crown.” In the context of hijab fashion, owning your crown means embracing the hijab not as a limitation but as the ultimate accessory—a versatile, expressive piece that can be casual, glamorous, sporty, or avant-garde.

Moreover, the same platforms that celebrate hijab viral moments also host Islamophobic comments. Many creators report burnout from having to justify their existence in every comments section. Still, the movement persists, driven by younger Gen Z Muslims who refuse to be silent. The “10205 min” fragment in your keyword likely means “10,205 minutes” of content. And that’s not far off. Across YouTube alone, there are over 170,000 hours of hijab-related lifestyle and entertainment videos. That’s roughly 10 million minutes. The demand is undeniable.

So the next time you scroll past a hijabi influencer dancing in Brooklyn, reviewing a halal steakhouse, or walking the red carpet at the Met Gala—don’t call it a trend. Call it a takeover.

Brooklyn’s 10205-area has become a quiet incubator for hijabi-owned businesses: modest clothing boutiques, halal dessert cafes, and creative studios where Muslim women shoot viral content. One standout is , a pop-up collective in Bed-Stuy that sells everything from abayas to vegan leather hijabs. Another is Lilowny —which appears to be a misspelling of Lil’ Ony or Lil’ Owny , possibly a reference to a local influencer or boutique. Regardless, the spirit is clear: small, authentic, community-driven creators are fueling the lifestyle end of the hijab trend. Top Lifestyle: The New Modest Luxury What does “top lifestyle” mean for a hijabi woman in 2024? It means designer collaborations. In 2022, Dolce & Gabbana launched a $5,000 modest collection. In 2023, Nike expanded its Pro Hijab line. And just last month, Zara released a muted-toned hijab set that sold out in hours across NYC stores.