Ben Settle - Email Players 1 - 15 (2027)

But not just any emails. The "Email Players" newsletter—specifically the legendary first 15 issues—is the Rosetta Stone for understanding his contrarian, abrasive, and outrageously effective philosophy.

The compilation of issues 1-15 represents Settle at his most raw, his most hungry, and his most effective. You will close the document feeling slightly offended, slightly entertained, and absolutely ready to write an email that makes money. Ben Settle - Email Players 1 - 15

He argues that funnels commoditize you. When you use a standard funnel, you train prospects to expect cheap PDFs and $7 trials. Instead, Settle advocates for the —selling directly from daily emails with no automated sequence between the prospect and the buy button. But not just any emails

Go to your email list. Write an email titled: "You probably want to unsubscribe." In the email, insult a common belief your competitors hold. Be specific. Watch your unsubscribes spike. Watch your sales follow. You will close the document feeling slightly offended,

Settle provides verbatim examples. The psychological play? It reminds the unsubscribe that you are confident, unbothered, and in charge. A significant percentage of people resubscribe, and some even buy out of guilt. Settle addresses the elephant in the room: Do you talk about politics in business email?

Most marketing courses teach you how to fit in. Settle teaches you how to stand out by being so distinct that people cannot ignore you.

9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself.